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Design story/Web

Organic 3D logo

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Here's something new for 2008: we will be seeing 3d effects in logo design that will reach different places and stimulate different viewers who are craving for a new, fresh look! Polish those lenses and see 3D escalate to a higher level!

Let's take an example. You're seeing the Silverlight logo for the first time. Your eyes are trying to absorb every feature and then-you suddenly react. What's your first reaction? A breathless "WOW"? Do you find yourself saying "aha"? Does the Silverlight logo design trigger a feeling in you, arousing a desire to actually want to see the product that's behind that logo? That reaction was what the creators of this corporate logo were aiming for.

The logo designer starts with a very basic shape that is applied to a simple transparency effect. This can lead to a more complicated process, but one thing you must remember is that the end result should look as organic as possible. Take your distortion tool for a good spin!

We welcome this type of logo design because it stands out and it tells us that it's not "run of the mill." You see, the 3d bubbles and transparency effects - which were overused - were getting really boring. There is just one downside: ''eye catching '' logos were appearing on the scene and becoming more sophisticated but they are not necessarily the easiest to print.

In fact, the capability to print the logo exactly as it looks on screen is a frequent request that stands at the basis of corporate logo creation. Is it possible that the constant technological development that now allows us to accurately reproduce a design on different surfaces will generate changes in the classic laws of logo design?

Technology organizations that produce and market groundbreaking products and services use this type of company logo design. By using the "organic 3d" effect, logo creators avoid that cold image look which is so typical of other companies' logos in the technology field. This type of logo is not only eye catching, but is also friendly. And here's a bonus: the lighting effect is fantastic!






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